New Glarus Brewing Company
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New Glarus Brewing Company
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New Glarus Wheat Beer is so good, you'll want to dance.
New Glarus Has Poured Some Excitement Into The Local Economy
Crafted with Success
Rolling Stones Magazine Article
Brewers Association Releases Top 50 Breweries List


New Glarus Wheat Beer is so good, you'll want to dance.

Dancing Man Wheat
New Glarus Brewing Co., New Glarus
www.newglarusbrewing.com

Dancing Man Wheat is one of those beers that make you feel like you’ve never really tasted beer before.

I’ve enjoyed German wheat beers for nearly 30 years now and have certainly had many good ones. But Dancing Man, from the New Glarus brewery, is a revelation that makes many of the German efforts pale in comparison.

Sure, Dancing Man has the high carbonation, sweet malt flavor and banana-clove aroma that is common to the style, but it goes a step further with a bold body that is not often found in the category, along with a 7.2-percent alcohol content.

Dancing Man first catches your eye with its intense orange color and lively carbonation. The fruit and spice aromas are strong – more than typical, but not overpowering. Adding to the fragrance are bready, biscuit-like wheat notes.

The body is creamy and full without seeming thick, yet still retains the high weiss carbonation. The malt flavor is strong and the banana aroma transfers into the flavor, but is not overdone.

I tried my first sample after I drank another beer and the alcohol strength was not apparent. It was more noticeable a couple of days later after I tried a Dancing Man by itself, but it is blended in well. This would still be an excellent beer even with a lower alcohol content.

New Glarus co-owner Deb Carey recently told me that she notices many American microbreweries seem to only go halfway with their beers.

I understood what she meant. I’ve had many beers that fall far short of their announced intention – German-style wheat beers with thin bodies, wimpy carbonation and little banana-clove aroma. There are English-style ales that just taste like your run-of-the-mill American pale ale or Scottish-style ales that have nothing in common with the style except color.

Whether this is because of breweries trying to make a product on the cheap or just not being good brewers is hard to say.

I’m just glad that New Glarus is not part of that group.

Beer Man sez: Dancing Man Wheat is a world-class German-style wheat beer.

Brews news: Ferg’s Bavarian Village, N8599 Ferg Road, Manawa, will celebrate its 10th annual Oktoberfest celebration from 10 a.m. to 7:30 p.m. Saturday, with German beer, food and music. Here’s a link with more information on Ferg’s: http://fergsbavarianvillage.com.

Todd Haefer of Scandinavia gets paid to drink beer and write about it for The Post-Crescent. He can be reached at beerman@postcrescent.com. Read past reviews at www.beermanblog.com.

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New Glarus Has Poured Some Excitement Into The Local Economy

Green County's Brewing Gems\ New Glarus Brewery Has Poured Some Excitement Into The Local Economy.

Wisconsin State Journal :: FRONT :: A1

Sunday, December 16, 2007
By BARRY ADAMS badams@madison.com 608-252-6148

In this village, known for its Heidi and Wilhelm Tell festivals, a hopped-up cow is taking center stage.

Over the past year, the bovine has helped pump millions of dollars into the Green County economy and the numbers are likely to grow.

A new $21 million brewery for the New Glarus Brewing Co. is nearing completion. Designed to look like a farm and blend into its rural setting on the village's south side, the new plant is needed so the 14-year-old company owned by Deb and Dan Carey can keep up with demand for its most popular brew, Spotted Cow.

 'SO BLESSED'

"We are just so blessed to be able to have that kind of development and those kind of people who are making that kind of commitment to our community and our county," said Anna Schramke, executive director of the Green County Economic Development Corp. "They certainly are attracting a lot of attention on Green County. Everybody thinks beer is in Milwaukee. Well, you know what, it's in Green County as well."

The breweries are significantly increasing capacity. It not only means more selection for beer drinkers in Wisconsin and beyond, but also more jobs and the expansion of the county's food industry, for decades dominated by cheese and sausage makers, mail-order giant Swiss Colony and scores of farmers.

The brewery does not make the top 10 list of the largest employers in the county, but their growth is helping to add to the economy, which also includes Monroe Truck, Monroe Clinic and Moore-Wallace in Monroe and Kuhn Knight, Stoughton Trailers and Woodbridge Corp. in Brodhead.

The tourism industry will also benefit from the larger brewery. In New Glarus, it's not uncommon for 500 people on a summer weekday and 1,000 people a day on the weekend to tour the brewery's first facility - which will continue to produce beer - on the village's north side. But the new plant will be able to accommodate more people for tours and, with its design and prominent perch on a hillside overlooking the village, it will likely become an even bigger draw.

"It's going to be a major tourist attraction because everything that is up there is top-notch," said Village President Erwin Zweifel. "The Careys didn't chintz."

The brewery, founded in 1993 in a 10,000-square-foot former plastics plant, will make about 65,000 barrels of beer this year, about two-thirds of it with the Spotted Cow label. Brewing in the new 75,000-square-foot facility began last month and production is expected to almost double by the end of next year, to 120,000 barrels, even though the beer is sold only in Wisconsin.

The company will use the original facility to experiment and brew many of its other brands such as the Unplugged series of beers that includes Smoke on the Porter, Bourbon Barrel Bock and Belgian Quad.

"There's a level of enthusiasm, almost a cult following, for our beers that I really can't explain or take credit for and it shocks me. It shocks me every day," said Deb Carey, 46. "I think there's a lot of space for growth (in Wisconsin). I just think we might be past the age of blind consumption" where people are more selective in the products they buy, Carey said.

 

LOOKED ELSEWHERE

But the brewery almost didn't happen, at least in New Glarus. Carey was counting on a $2 million tax subsidy for the construction of a wastewater treatment plant at the brewery. In 2006, the village said it wanted to give the money to a housing development, which forced Carey to look elsewhere for her plant. She had offers for land from several communities and was considering Belleville, Monticello, Dodgeville and Platteville before the village reconsidered.

"What happened is that people realized the impact that they have," said Zweifel, 72. "I'm so confident in those kids."

The brewery is a showcase. It includes wide-open spaces that will allow visitors to easily view the brewing process and get a close look at the three miles of stainless-steel piping, four large copper brewing kettles, a yeast propagation room, slate floors and a dozen stainless-steel aging tanks, some that can hold as much as 6,000 gallons. All of the tanks are in a 64-foot-tall building that resembles a barn.

"We think it's incredibly appropriate because the cow deserves a home," Carey said. "I wanted to retain that feeling of intimacy and let people be as close as possible to see how the beer is made."

But the facility, on the opposite side of Highway 69 from New Glarus Woods State Park, was also designed to have less of an impact on the environment.

Heat from the brewing process is recaptured. Steam is condensed and used to heat water, which is then used for cleaning or to heat another batch of beer. Wastewater from the brewing process is treated in its own $2 million biological treatment plant disguised in a red barn at the bottom of the hill.

"We've tried to use every bit of modern technology so we can be as energy conscious as possible," said brewmaster Dan Carey, Deb's husband, who in 2005 and 2006 was named best midsized brewmaster. The brewery was named the best midsized brewery by the Great American Beer Festival. "The future requires us to be economically responsible and environmentally responsible."

New Glarus is the 34th largest brewer in the country, according to the Brewers Association in Boulder, Colo.

The Green County Economic Development Corp. says the brewery has a direct and indirect economic impact of about $40 million a year.

New Glarus Brewing plans to nearly double the number of employees from about 35 to 60. Employees earn an average of $16.74 an hour.

"It's an exciting story and great testimony to consumers willing to support local initiatives," said Carl Nolen president of Capital Brewery in Middleton. "It's something for our industry to be very proud of. We're competitors, but we're in it together."

Among the reasons for the success and growth at New Glarus is the local flair of the beer, which Deb Carey said appeals to Wisconsinites. The growth also matches a national trend in which the craft beer market has grown by 31 percent over the last three years, according to the Brewers Association. It defines craft brewers as small, independent and traditional.

WEB EXTRA

Audio slideshow: Learn more about the New Glarus Brewing Co.and hear from the owners.

Go to: www.madison.com/wsj.

 

BY THE NUMBERS

New Glarus Brewing Co.

$21 million: Cost to build the New Glarus Brewing Co.'s new brewery.

60: Employees

$400,000: What Dan and Deb Carey had to start their original brewery in 1993.

65,000: Barrels of beer to be made in 2007.

120,000: Capacity with new brewery.

60: Kinds of beer made in the last 14 years.

7: gold medals won by the brewery's Raspberry Tart beer.

1: States in which its products are sold.

 

 

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Crafted with Success


Crafted with success

New Glarus Brewing Co. builds 2nd brewery, bucking trends on both ends of beer industry

By TOM DAYKIN
tdaykin@journalsentinel.com
Posted: March 9, 2008

New Glarus - As the world's largest brewers consolidate and cut jobs, a brewery in small-town Wisconsin is taking a different approach.

New Glarus Brewing Co. is not only building a new brewery, but it also is keeping the original facility open. Both are located in the village (population: 1,290) that provides the company's name. The $20 million investment will help New Glarus Brewing solidify a reputation for high-quality beer that has devotees scattered throughout the country, even though its Spotted Cow, Fat Squirrel and other brews are found only in Wisconsin.

The new brewery also makes New Glarus Brewing unusual among the nation's 1,400 craft brewers - a term for smaller, independent brewers that produce higher-quality beers. The vast majority of craft brewers operate one brewery. The exceptions include brew pub chains, such as Rock Bottom Restaurants Inc. and The Boston Beer Co. Inc., the maker of the Samuel Adams brands and nation's largest craft brewer.

"It's really weird," New Glarus Brewing President Deb Carey said of the company's growth. "It's not what we expected."

Started by Deb and Dan Carey in 1993, New Glarus Brewing last year posted volume sales of 65,000 barrels, compared with about 14,000 barrels five years earlier.

The company's sales pale in comparison to mega-brewers such as Milwaukee-based Miller Brewing Co., which sold just more than 40 million barrels in 2007 and is pursuing a joint venture with Coors Brewing Co. New Glarus Brewing is small even when compared with the nation's 10 largest craft brewers, with 10th-ranked Boulevard Brewing Co. of Kansas City, Mo., selling 130,000 barrels in 2007, according to trade publication Beer Marketer's Insights.

But unlike its larger craft counterparts, New Glarus Brewing sells only within its home state. Still, in 2006, the latest year for which it has data, the Brewers Association ranked New Glarus Brewing as the nation's 20th-largest craft brewer.

"That is remarkable for a company that distributes in one state only," said Paul Gatza, director of the association, a Boulder, Colo.-based trade group for craft brewers.

"It really is coming from the consumer," Deb Carey said of the company's growth. "They really like our beer."

Starting a brewery

The couple's story is irresistible. Fifteen years ago, Dan Carey was a supervisor for Anheuser-Busch Cos. Inc. at its Fort Collins, Colo., brewery. Deb, who grew up in the Eau Claire area, wanted her family to move to Wisconsin to raise their two young daughters and to get away from a corporate lifestyle that had Dan working long hours and Deb kissing up to executive wives.

The craft brewing business was taking off in the early 1990s. So Deb wrote a business plan, bought some brewing equipment at a bankruptcy auction and found an empty factory in New Glarus, about 30 miles south of Madison. The Careys raised $40,000 by selling their Colorado house, leased the future brewery for no rent by providing the building owner with a stake in their business and received a short-term bank loan.

While they were still in the start-up phase, a newspaper article about their venture attracted additional investors, leaving New Glarus Brewing with $375,000 by the time it began selling beer.

The Careys also had Spotted Cow, a tasty ale with a name that pays homage to Wisconsin's Dairyland heritage. The recipe was Dan's, and the name and label were concocted by Deb, who has a graphic design background.

"I just thought it was hysterically funny," Deb said. "I thought it would a huge hit or an absolute flop."

Spotted Cow won accolades and spawned imitators. New Glarus Brewing has twice been named midsize brewery of the year at the Great American Beer Festival.

Largely through word of mouth, Spotted Cow and other New Glarus Brewing beers have grown in popularity statewide. The Careys expanded outside Wisconsin, to Illinois, in 1998. But that venture in one of the nation's largest beer markets was short-lived.

The expansion into Illinois made it more difficult to meet growing demand from their Wisconsin customers. Also, Deb said, Illinois is "a dirty market. Everybody's got their hand out."

So, in an unusual move, New Glarus Brewing pulled out of the Chicago, Rockford and Peoria areas in 2002.

Growth continues

Despite that retreat, New Glarus Brewing continued to grow, leading to the new brewery. It began producing beer late last fall, but portions of the complex, including offices, a gift shop and a warehouse, remain under construction.

The new brewery will produce the company's three most popular brews: Spotted Cow, Fat Squirrel and the newly launched Organic Revolution. The other beers will be brewed at the original brewery. The new brewery also will become the site for tours, with a hillside beer garden that offers views of the surrounding countryside.

The new brewery received $2 million in financing from the Village of New Glarus to pay for road work and a wastewater treatment facility, with the funds to be repaid by the brewery's property taxes. Wisconsin Community Bank, of nearby Monroe, was the project's chief lender.

Some growing craft brewers, including Boston Beer, have hired other breweries with excess capacity to do contract production of their brands. The Careys never considered contract production, believing it would be more difficult to monitor the quality of their beers.

Willingness to pay more

New Glarus Brewing, with 37 employees, expects to sell about 80,000 barrels in 2008. That's a lot of beer to sell just in Wisconsin, which Dan Carey says has annual sales of around 4 million barrels. He attributes much of the company's sales growth to mainstream drinkers' increased willingness to pay more to try better beers.

The craft beer segment's sales increased 12% last year, according to Beer Marketer's Insights. Overall U.S. beer sales, dominated by Anheuser-Busch, Miller and Coors, increased 1.4%.

It also helps that beer wholesalers - independent companies that buy beer from breweries and resell it to taverns, supermarkets and other retailers - have become more willing to carry craft brewers, the Careys said.

Spotted Cow, which typically sells for $7 to $7.50 for a six-pack, compared with $5 for a six-pack of Miller Lite or Bud Light, provides better profit margins for wholesalers, said David Hock, vice president of sales and marketing at New Berlin-based Beechwood Distributors Inc. Beechwood mainly distributes Anheuser-Busch brands but has a growing number of craft brands, including New Glarus Brewing.

The company's growth, including five to 10 additional jobs in 2008, leaves the Careys feeling a bit dazed, albeit appreciative. Deb suggests that God played a role in their success and insists that the couple's goal is to brew and sell great beer, not necessarily to make a lot of money. In a 2002 Journal Sentinel article, she jokingly vowed to quit the business the day New Glarus Brewing hit the 30,000-barrel mark in annual sales.

The company broke through that level three years later. Deb says she's been trying to quit ever since, "but nobody will accept my resignation."

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Rolling Stones Magazine Article

Wilco Open Up the Vault

3/13/08, 4:20 pm EST

Wilco

“It’s a very exhaustive way to approach a string of shows,” Jeff Tweedy says backstage at Chicago’s Riviera Theatre, where Wilco have pledged to play every song from all of their albums during a five-night homestand. “This lineup has focused on the last few records,” he says, just before taking the stage on the third night. “And we’ve been getting a lot of requests for songs from the first three.”

Earlier that day at soundcheck, it was clear that the band really hadn’t tackled the older songs in a while, as it struggled through “Nothing’severgonnastandinmyway (Again)” and “We’re Just Friends,” from 1999’s Summerteeth. “I don’t ever remember ‘We’re Just Friends’ doing that,” Tweedy said to no one in particular, strumming his vintage acoustic guitar. “Let’s do it again.” But after they ran through the chorus a half-dozen times, it sounded just right. “It was total muscle memory,” said bassist John Stirratt.

Tickets for Wilco’s run at the famously dilapidated 2,300-capacity theater, which opened as a movie palace in 1917, sold out right away, at thirty-five dollars a pop. The shows kicked off a monthlong tour, which is the band’s preferred length these days. “We try not to go out for more than three weeks,” says Tweedy. “It’s not very good for you.”

Over the five nights, Wilco tackled ninety-six songs — including stuff from the 2003 More Like the Moon EP and from the Mermaid Avenue discs. (No new songs, though the band plans to go into the studio later this year.) Tonight’s set — which features Andrew Bird on violin and a three-piece brass section — includes rarities like “Bob Dylan’s 49th Beard” and “Box Full of Letters,” as well as more-familiar cuts from Yankee Hotel Foxtrot. The fan fave “Handshake Drugs” morphs from a chilled-out folk song into a strutting, near-funk groove, sending guitarist Nels Cline into convulsions.

Pre-show, the band snacks on seafood curry and jasmine rice while roadies tap a keg of the hard-to-get Wisconsin microbrew New Glarus. (”We discovered it at a venue in Milwaukee,” says Stirratt.) Tweedy, who’s sipping sparkling water and munching chips, drives each night from his nearby home. And he’s saving his fitness routine for the road. “I’ll usually go for a hike or a run before the show,” he says. The tour, which wraps on March 9th, includes a stop at Cain’s Ballroom in Tulsa, Oklahoma, one of Tweedy’s favorite venues. “It’s probably the only place that Bob Wills and the Sex Pistols both played,” he says. “Maybe there’s another place like that, but I don’t know it.” For more behind-the-scenes photos of Wilco, click here.

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Brewers Association Releases Top 50 Breweries List

Brewers Association Releases Top 50 Breweries List

Boulder, Colo. • April 7, 2008 – The Brewers Association, which tabulates industry growth data, announced its annual list of the top fifty brewing companies. Released are both a Top 50 Craft Brewing Companies¹ list and a list of the Top 50 Overall Brewing Companies. Statistics are based on sales in 2007.

"The majority of breweries in the U.S. are independent craft brewers who continue to push the envelope in flavor and diversity and who continue to set the pace for the beer category," states Paul Gatza, Director of the Brewers Association. "In 2007, 1,406 of the 1,449 breweries were small, independent and traditional brewers."

Twenty-one states are represented in the top 50 brewing companies list, according to the Brewers Association. California hosts eight top breweries. Colorado and Oregon each host five, and Pennsylvania hosts four top producers. The remainder of the top 50 operate from Minnesota (3), New York (3), Wisconsin (3), Illinois (2), Massachusetts (2), Missouri (2), Vermont (2), and Washington (2). Alaska, Delaware, Georgia, Hawaii, Louisiana, Maine, Michigan, Ohio, and Texas each host one.

The following are complete listings of the Top 50 Craft Brewing Companies and the Top 50 Overall Brewing companies.

Top 50 Craft Brewing Companies by Beer Sales Volume
(Based on 2007 sales)

Rank

Business Name

City

State

1

Boston Beer Co.

Boston

MA

2

Sierra Nevada Brewing Co.

Chico

CA

3

New Belgium Brewing Co. Inc.

Fort Collins

CO

4

Spoetzl Brewery

Shiner

TX

5

Pyramid Breweries Inc.

Seattle

WA

6

Matt Brewing Co.

Utica

NY

7

Deschutes Brewery, Inc.

Bend

OR

8

Boulevard Brewing Co.

Kansas City

MO

9

Full Sail Brewing Co.

Hood River

OR

10

Harpoon Brewery

Boston

MA

11

Alaskan Brewing and Bottling Co.

Juneau

AK

12

Magic Hat Brewing Co. & Performing Arts Center

South Burlington

VT

13

Anchor Brewing Co.

San Francisco

CA

14

Bell's Brewery, Inc.

Galesburg

MI

15

Shipyard Brewing Co.

Portland

ME

16

Summit Brewing Co.

St. Paul

MN

17

Abita Brewing Co.

Abita Springs

LA

18

Gordon Biersch Brewing Co.

San Jose

CA

19

Brooklyn Brewery

Brooklyn

NY

20

Stone Brewing Co.

Escondido

CA

21

Rogue Ales/Oregon Brewing

Newport

OR

22

Long Trail Brewing Co.

Bridgewater Corners

VT

23

New Glarus Brewing Co.

New Glarus

WI

24

Kona Brewing Co.

Kailua-Kona

HI

25

Dogfish Head Craft Brewery

Milton

DE

26

Firestone Walker Brewing Co.

Paso Robles

CA

27

Great Lakes Brewing Co./Ohio

Cleveland

OH

28

The Lagunitas Brewing Co.

Petaluma

CA

29

Flying Dog Brewery

Denver

CO

30

Sweetwater Brewing Co.

Atlanta

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