It is always flattering when less imaginative competitors copy our beers, packaging, and/or marketing. I usually accept this as a personal challenge to do something more. When our trademarked Solstice name was infringed on, I regrouped with Dancing Man. When lots of deconstructed 4 and 6 packs showed up I knew I was doing a good job. When another Midwestern brewer released a "Un*******" series. I thought I can do better.
Thumbprint beers are still brewed with the beer enthusiast in mind. Thumbprint beers are brewed in small batches that are intended to be available for one time only. However, popular demand has caused some styles to return. This is my own thumbprint, to let everyone know this is a real New Glarus handcrafted beer! Cheers.
—Deborah Carey (President, New Glarus Brewing Company)
A few times a year, we cut Dan loose to brew whatever he chooses. Always handcrafted, the bottle you hold is brewed for the adventurous soul. This is a very limited edition and we make no promises to ever brew this style again.