New Glarus Brewing Company
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New Glarus Brewing Company

March 09, 2010    Moon Man Prowls Wisconsin.

Paws for Reflection with New Glarus Brewing Company's 'Moon Man' No Coast Pale Ale.

New Glarus, WI
March 9th, 2010:

Daniel Carey (Diploma Master Brewer, New Glarus Brewing Company) is adept at expanding what we know (or think we know) about beer. He continues to challenge flavor possibilities unveiling "Moon Man" No-Coast Pale Ale. Dan is a huge fan of 'big' IPA's and their powerful intense aromatics. It is thought that the popularity of the poignant aromas in big IPA's are a reaction to the all too prevalent bland beers. However, these same large flavors and aromas make this particular style too intense for many. Some months ago, in well known Daniel Carey fashion, he set out to brew an idea in his head, hoping to pack all the wonderful and powerful aromatics and flavors that he loves in big IPA's into a sessionable brew that all can enjoy. New Glarus Brewing Company takes one small step, and helps all their friends take one giant leap toward bridging the gap between these two extremes. As Daniel Carey says, "If big IPA's were a reaction to bland beer, Moon Man is a reaction to extremism."

True to style, Daniel took his time ensuring this ground breaking brew is exactly what it should be. He personally oversaw the hop harvest in the fields of Washington. He spent over 6 months painstakingly perfecting the hop blend alone. Finally utilizing 5 varieties of hops, of which three are not commonly used in American style ales. "Moon Man" is dry hopped 2 and a 1/2 times as much as is commonly practiced in dry hopped beer (2.25 pounds per barrel). It is powerfully aromatic, and pale golden in color. Like most of New Glarus Brewing Company's brews, it is bottle fermented the old fashioned way, meaning there is no artificial carbonation. Don't let this one lay around, it is brewed to be enjoyed today. Bold and engaging without pretense, because in Wisconsin you do not have to be extreme to be real. Just be.

This beer is named after a seriously cool cat, who found his 'forever' home with Jared, a brewer at New Glarus Brewing Company. Moon Man-the-Cat is so easygoing and confident that even 'dog' people love him and this love is genuinely reciprocated. While the lineage of Moon Man-the-Cat is unknown due to his 'alley' origins, Moon Man-the-Cat is a friend to all. He takes no heed of the background of his new companions (or even whether they walk on two, or four feet). Jared oftentimes revels the brewery with tales of cat adventures. Moon Man-the-Cat is especially well known for being comfortable in his own skin, taking things as they come, and above all else, not trying too hard to impress. Perhaps this relaxed nature is what makes such a great impression on all those that he meets. It is in appreciation of the special bond that these two share, and in honor of all those that share an easygoing affection with their four legged friends, that New Glarus Brewing Company's "Moon Man" No Coast IPA found its name. Thankfully, "Moon Man" No Coast Pale Ale shares it's namesake's roaming nature, and may be found throughout Wisconsin for the remainder of this year.


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2400 State Hwy 69
New Glarus, WI 53574
(608) 527-5850